Effective Date: 02/16/2026
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
Sunshine Health Direct Primary Care (“Sunshine Health,” “we,” “our,” or “us”) is committed to protecting the privacy of your Protected Health Information (“PHI”). This Notice describes how we may use and disclose your PHI, your rights regarding your PHI, and our legal duties.
Our Legal Duties
We are required by law to:
- Maintain the privacy and security of your PHI.
- Provide you with this Notice of our legal duties and privacy practices.
- Follow the terms of the Notice currently in effect.
- Notify you if a breach of your unsecured PHI occurs.
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How We May Use and Disclose PHI Without Written Authorization
For Treatment
We may use and disclose your PHI to provide, coordinate, or manage your health care and related services.
Example: Sharing information with specialists, pharmacies, laboratories, and imaging providers involved in your care.
For Payment
We may use and disclose your PHI to bill and collect payment for services we provide.
Example: Submitting information to a health plan or billing service.
For Health Care Operations
We may use and disclose your PHI for business and clinical operations, including quality assessment, staff training, credentialing, legal review, auditing, and administrative activities.
Appointment Reminders and Health-Related Communications
We may contact you regarding appointment reminders, follow-up care, treatment alternatives, and health-related benefits/services.
Other Uses/Disclosures Permitted or Required by Law
We may use or disclose your PHI as permitted or required by law, including:
- Public health activities
- Health oversight activities
- Judicial and administrative proceedings
- Law enforcement purposes
- Coroners, medical examiners, funeral directors, and organ donation
- To prevent or lessen a serious threat to health or safety
- Specialized government functions
- Workers’ compensation
- Research (subject to legal safeguards)
Uses and Disclosures Requiring Your Written Authorization
We will obtain your written authorization for uses/disclosures not otherwise permitted by law, including:
- Most marketing uses of PHI
- Sale of PHI
- Most uses/disclosures of psychotherapy notes (if applicable)
- Other uses/disclosures not described in this Notice
You may revoke an authorization at any time in writing, except to the extent action has already been taken in reliance on it.
Your Rights Regarding Your PHI
1) Right to Request Restrictions
You may request restrictions on certain uses/disclosures of your PHI. We are not required to agree to most requested restrictions.
However, if you pay out-of-pocket in full for a health care item or service, you may request that we not disclose PHI about that item/service to your health plan for payment or health care operations, and we must agree unless disclosure is otherwise required by law.
2) Right to Request Confidential Communications
You may request that we communicate with you by alternative means or at alternative locations (for example, a specific mailing address or phone number). We will accommodate reasonable requests.
3) Right to Inspect and Obtain a Copy
You may inspect and obtain a copy of your PHI in a designated record set, with limited exceptions. If PHI is maintained electronically, you may request an electronic copy in a readily producible format. Reasonable, cost-based fees may apply as permitted by law.
4) Right to Request Amendment
If you believe your PHI is incorrect or incomplete, you may request an amendment. We may deny your request in certain cases allowed by law, and we will provide a written response.
5) Right to an Accounting of Disclosures
You may request an accounting of certain disclosures of your PHI made by us, as required by law.
6) Right to a Paper Copy of This Notice
You may receive a paper copy of this Notice at any time, even if you agreed to receive it electronically.
Special Protections for Substance Use Disorder (SUD) Records (If Applicable)
Certain records related to substance use disorder diagnosis, treatment, or referral may be subject to additional protections under 42 CFR Part 2. Where applicable, Sunshine Health will use and disclose these records only as permitted by federal and state law, including applicable consent and redisclosure limitations.
Breach Notification
If a breach of your unsecured PHI occurs, we will notify you without unreasonable delay and as required by law.
Complaints
If you believe your privacy rights have been violated, you may file a complaint with us and/or with the U.S. Department of Health and Human Services, Office for Civil Rights.
We will not retaliate against you for filing a complaint.
Changes to This Notice
We reserve the right to change this Notice. Revised terms will apply to all PHI we maintain. The revised Notice will be available on our website and in our office, with an updated effective date.
Contact Information
Privacy Officer: JD Alcantara, RHIT
Sunshine Health Direct Primary Care
1337 Oceana Blvd, Suite 110, Virginia Beach, VA 23454
Phone: (757) 734-5229
Email: [email protected]
Website: www.sunshinehealthdpc.com
Website Privacy Policy, Cookies & SMS Terms
Effective Date: 02/16/2026
This policy explains how Sunshine Health Direct Primary Care (“Sunshine Health,” “we,” “our,” or “us”) collects, uses, and protects information through our website and digital communications.
Important: This policy applies to website and digital interactions.
For medical-record privacy rights and PHI uses/disclosures, please review our separate Notice of Privacy Practices (NPP).
Information We Collect
Depending on your interaction with us, we may collect:
- Contact information (name, phone, email, address)
- Information submitted through forms (appointment requests, inquiries)
- Transaction-related details (if applicable)
- Technical/browser data (IP address, device type, browser type, pages visited)
- Cookie and analytics data
How We Use Information
We may use collected information to:
- Schedule and manage requested appointments/services
- Respond to questions and service requests
- Send service messages and care-related communications
- Send marketing communications where permitted by law and your preferences
- Improve website functionality and user experience
- Maintain security and prevent fraud/abuse
How We Share Information
We do not sell personal information.
We may share information with:
- Service providers/vendors who support our operations (for example, website hosting, analytics, communication platforms)
- Legal/regulatory authorities when required by law
- Others as necessary to protect rights, safety, and security
Cookies and Analytics
Our website may use cookies, pixels, and analytics tools to:
- Remember preferences
- Understand site usage trends
- Improve website performance and content
You may manage cookies in your browser settings. Disabling cookies may affect site functionality.
Remarketing/Advertising
We may use remarketing tools (for example, Google or social platforms) to display relevant ads to prior visitors. These tools generally use cookie/device identifiers and do not intentionally publish your medical condition or treatment information.
Email and Marketing Preferences
If you subscribe or opt in, we may send updates, promotions, and educational content.
You may opt out anytime by:
- Clicking “Unsubscribe” in email messages, or
- Contacting us directly.
SMS / Text Messaging Terms (A2P)
By providing your mobile number and opting in, you agree to receive text messages from Sunshine Health, which may include appointment reminders, care-related updates, and service notifications.
- Consent: Message consent is not a condition of purchase/treatment.
- Opt-Out: Reply STOP to cancel.
- Help: Reply HELP for assistance.
- Message Frequency: Varies by user activity.
- Message/Data Rates: Carrier rates may apply.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate legal authorization.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is guaranteed to be 100% secure.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for third-party privacy or security practices. Review their policies before submitting information.
Retention
We retain information for as long as reasonably necessary for operational, legal, compliance, and business purposes.
Changes to This Policy
We may update this policy periodically. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Website Privacy Policy, Cookies, or SMS terms, contact:
Sunshine Health Direct Primary Care
1337 Oceana Blvd, Suite 110, Virginia Beach, VA 23454
Phone: (757) 734-5229
Email: [email protected]
Website: www.sunshinehealthdpc.com
